5 Reasons User Experience Is More Important in 2015 Than Ever Before

In 2014, Google and Facebook cracked the whip on pageview practices such as blackhat SEO tactics and click-bait headlines in order to increase the quality of information users see on these platforms. With the focus of two Silicon Valley giants shifting to user experience, others are sure to follo…

Link: 5 Reasons User Experience Is More Important in 2015 Than Ever Before via blog.hootsuite.com

Content Marketing Cure: How To Start A Blog To Remedy Decreased Organic Reach on Facebook

Have you noticed a drop in the reach of your Facebook posts? You might soon, and if you do, it’s likely that your Facebook strategy involved a lot of promotional content. New algorithms for Facebook’s News Feed aims to decrease the amount of outwardly sales-oriented posts a user sees, in order to…

Link: Content Marketing Cure: How To Start A Blog To Remedy Decreased Organic Reach on Facebook via blog.hootsuite.com

6 Tips For Social Media Marketing For Small Business

As a new business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professio…

Link: 6 Tips For Social Media Marketing For Small Business via blog.hootsuite.com

2015: the year marketing automation finally catches on

I often sit across the table from a new or prospective client and am amazed that we’re both living in the same year. No, they didn’t pull up to the meeting in a DeLorean or have an Ace of Base ringtone on their cellphone. What causes me to question if they’re aware that it’s 2014 is the way they…

Link: 2015: the year marketing automation finally catches on via venturebeat.com

How the Internet Changed the Way Small Businesses Approach Customer Retention

Once upon a time, small businesses had to think . Mom and pops were the mice of the business world, scrambling for crumbs and scratching out an existence in their niche market, hoping that the big guys didn’t open next door. One core problem facing smaller companies’ growth are the lack the resou…

Link: How the Internet Changed the Way Small Businesses Approach Customer Retention
via blogs.salesforce.com