7 Digital Marketing Trends Social Media Managers Can’t Ignore in 2015

Change is constant in digital marketing. However, many social media managers feel changes are so rapid that the need to stay in the know can be overwhelming, and playing catch-up to all the trends is impossible. Don’t worry, we’re here to help! We’ve identified the trends you need to watch, so yo…

Link: 7 Digital Marketing Trends Social Media Managers Can’t Ignore in 2015 via blog.hootsuite.com

5 Reasons User Experience Is More Important in 2015 Than Ever Before

In 2014, Google and Facebook cracked the whip on pageview practices such as blackhat SEO tactics and click-bait headlines in order to increase the quality of information users see on these platforms. With the focus of two Silicon Valley giants shifting to user experience, others are sure to follo…

Link: 5 Reasons User Experience Is More Important in 2015 Than Ever Before via blog.hootsuite.com

Content Marketing Cure: How To Start A Blog To Remedy Decreased Organic Reach on Facebook

Have you noticed a drop in the reach of your Facebook posts? You might soon, and if you do, it’s likely that your Facebook strategy involved a lot of promotional content. New algorithms for Facebook’s News Feed aims to decrease the amount of outwardly sales-oriented posts a user sees, in order to…

Link: Content Marketing Cure: How To Start A Blog To Remedy Decreased Organic Reach on Facebook via blog.hootsuite.com

6 Tips For Social Media Marketing For Small Business

As a new business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professio…

Link: 6 Tips For Social Media Marketing For Small Business via blog.hootsuite.com